Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007. When it comes to social fundraising tools, Facebook Causes often comes to mind first. In reality, it is … Continue reading →

Quick Pitch: StayClassy provides innovative social fundraising SaaS that helps the 1.5 million US non-profits compete in the $308 billion giving industry.Genius Idea: Non-profits need to raise funds in order to finance their operations. StayClassy is designed to help them … Continue reading →

So much conversation about social networking revolves around Twitter (Twitter) and Facebook (Facebook), but in actuality these networks are just the tip of the iceberg. From general networks like Wiser Earth and Care2, to cause specific networks like PickensPlan and … Continue reading →

Cause marketing can be described as the mutually beneficial relationship between a business and a non-profit organization. Social media cause campaigns are similar, but not identical to traditional cause marketing, in that they allow for more flexibility. Small businesses can … Continue reading →